Ida & Simon are New York based Swedish/Finnish conceptual Artists and Art Directors. For the past years they have collaborated with iconic lifestyle and fashion brands such as Instagram, IKEA, Eytys, Tunica, H&M and Göran Kling, with work featured in Vice, Vogue, Dazed, Mashable, Harpers Bazaar, High Snobiety, It’s nice that, Guardian, Trendhunter, Hypebeast, Fortune, Daily Mail, Elle among others.

Simon Saarinen

Experience & Education
2018—current Highfield New York
2018—2017 A
2016 At Night Studios
2016—2013 Winter

Ida Jonsson

Experience & Education
2018—current Highfield New York
2018 Adam & Eve DDB London
2018—2017 N
ord DDB
2018—2016 V
isual Arts & Design: Berghs Soc
2016—2013 Winter


2020 “Silicon Bum
ilicon sculpture of Kim Kardashian’s bum in 1:1 scale.

2019 ”Face Shield
AR filter mask protecting users from facial recognition. Exhibited as part of “Extended Fantasy”, group show by Tunica Studios, New York 2019

2019 “Permanent Art
rtworks permanently embedded on the Ethereum Blockchain. Featured in, among others, Vice, It’s nice that, Futurism, The next web

2019 “The Bum
3D render of Kim Kardashian’s bum, made to be explored in 1:1 scale. See the webpage here:
Featured in It’s nice that and Vice

2019 Digital Landscapes
Large scale acrylic paintings of the MacOS landscapes

Commercial Work

2018 I
    “Make Boring Less Boring
    “Hype Alerts

2018 H&M Reactive
    “The Yodeling Kid

2018 Klarna Reactive
      “The Smooth Banksy

2018 Björn Borg
      “Marriage Unblocked    

2018-2017 IKEA Responses
      IKEA Responds to Balenciaga“  
      This Charges Everything“  

2017 Göran Kling
      The Octupus”

2017 NORD
      Corporate branding”

2017 Eytys
      Cruise Collection”

Awards & Recognition
ne Show, Cannes Lions, Webby Awards, D&AD, LIA, Guldägget, Eurobest, 100 Wattaren, New York Festival, Clio, ANDYs, etc