The Bum” 2019

The Bum” is an ongoing research project investigating media's fetishization of Kim Kardashian's behind.



3D render of Kim Kardashian’s bum, made to be explored in true size.  See the webpage here: seethebum.com

Featured in It’s nice that and Vice among others.


Notes
6 years after PAPER Magazine made her bum the cover of their winter 2014 issue, googling “Kim Kardashian ass” gives you around 66 million results, which is more than the accumulated amount of results you get by googling “Obamacare”, “Cambridge Analytica” and “Paris Climate Agreement”. It’s not unusual that news sites are designing headlines after what gains attention, however this is the first time in history corporations are able to measure that attention in real-time. Immediate clicks means immediate revenue equals the more you show Kim Kardashians ass the more power you get.

In 2018 we started mapping the images we could find of her bum, and in 2019 the project was made public through a web site. The visitor is met by a true to scale photorealistic 3D rendered image of the bum, generated by the analyzation of the collected and mapped images. An open source 3D model is also free to download through the website.



from Vice.com

As the scale of the bum is the same on different devices, you can see more or less of it as a user depending on what device you’re browsing on.



Silicon Bum2020

Silicon sculpture of Kim Kardashian’s bum in 1:1 scale.


ssaarinen@gethighfield.com

ijonsson@gethighfield.com